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Deepfake technology presents a significant challenge to cybersecurity. These highly sophisticated AI-generated manipulations can compromise sensitive information and erode public trust, privacy, and security. This has led to broader societal impacts, including decreased trust and confidence in digital communications. This paper will discuss public knowledge, understanding, and perception of AI-generated deepfakes, which was obtained through an online survey that measured people's ability to identify video, audio, and images of deepfakes. The findings will highlight the public's knowledge and perception of deepfakes, the risks that deepfake media presents, and the vulnerabilities to detection and prevention. This awareness will lead to stronger defense strategies and enhanced cybersecurity measures that will ultimately enhance deepfake detection technology and strengthen overall cybersecurity measures that will effectively mitigate exploitation risks and safeguard personal and organizational interests.